>>> Register here: https://tinyurl.com/9dyjavf2

For many African NGOs, crowdfunding happens only occasionally. A project needs funding, a campaign goes live, donations come in, and then it stops. The income is welcome but unpredictable, and once the campaign closes, so do the engagement and momentum.

As grant funding continues to tighten across the continent, this approach is no longer sufficient. The organisations building real financial resilience treat crowdfunding not as a campaign tactic, but as a permanent, recurring income stream.

The next NGO Power Talk webinar will explore what it takes to make that shift. Moving from a one-off campaign to a sustained giving programme, and one that cultivates donors who give regularly and stay connected to an organisation’s work, requires a different mindset, different tools and deliberate organisational investment.

About the event

Join @AfricanNGOs and BackaBuddy on Thursday, 26 November 2026, for the next NGO Power Talk titled, “Income Diversification in the African NGO Sector: Strategic Positioning of Crowdfunding and Repeat Giving.”

This session builds on the two previous NGO Power Talk webinars, which established the strategic case for income diversification and examined social enterprise models in practice. This third session turns to crowdfunding, focusing on what it looks like when an organisation moves beyond the occasional campaign to build a sustained giving programme.

The discussion will draw primarily on South African experiences. South Africa has the most developed crowdfunding ecosystem on the continent, and the lessons from organisations that have already made this shift offer practical guidance for NGOs across Africa.

The session will cover the strategic difference between campaign-based crowdfunding and a repeat-giving programme; how to build a community of loyal donors rather than a list of one-off supporters; the platforms, tools and organisational conditions that make a sustainable model possible; and the barriers NGOs elsewhere in Africa face in adapting these approaches to their own contexts.

Meet the panellists

➡️ Catherine Swanepoel, Co-Founder and Chief Growth Officer, BackaBuddy;
➡️ Chad Roberts, Founder, Paysoft Impact;
➡️ Melanie Jackson, Co-Founder, Keystone Consultancy South Africa;
➡️ Diann Swanepoel, Founder and Director, Pekingese Haven Rescue Sanctuary NPC.

Host and moderator: David Barnard, Founder, @AfricanNGOs & African NGO Fundraising Hub

This webinar is open to NGO leaders, fundraisers, and income diversification practitioners across Africa, whether you are new to crowdfunding or looking to take a more strategic approach to what you are already doing.

Don’t miss this opportunity to sharpen your strategic thinking and strengthen your organisation’s financial sustainability.

Confirm your participation today!

➡️ Date: Thursday, 26 November 2026 (13h00 – 14h30) (CAT) (GMT+2)
➡️ Duration: 90 minutes
➡️ Location: 🖥️ Virtual
➡️ Register here 👉🏾 https://tinyurl.com/9dyjavf2

Inquiries: David Barnard, @AfricanNGOs, barnard.davidb@gmail.com

The NGO Power Talk webinar series equips African NGO leaders with strategies and resources to enhance their impact.

African NGO Fundraising Survey – The African NGO Fundraising Hub, in partnership with Realtime Insights and supported by fundraising experts across Africa, is implementing the African NGO Fundraising Survey. This is the first continent-wide survey of fundraising practice among African NGOs. We encourage all African NGOs to participate and share their fundraising experience. The submission deadline is Wednesday, 16 December 2026. Learn more and complete the survey at ➡️ https://tinyurl.com/2emyufvr.

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